Target your emails

March 17, 2010 8:46 pm admin Business

What many email marketing people don’t get is how much is too much? Having permission to send emails, many marketers deluge the recipient with offer after offer. Some have gathered statistics to find the best day, and the best time of day to send their emails. Some have segmented their lists by product preference and past shopping habits. Their email marketing strategy, however, is simply to put offer after offer in front of an increasingly overloaded and overwhelmed audience.

Replace direct email strategies with a company newsletter as your primary email communication. Create a relevant, information-packed newsletter that arrives on a set schedule once a week, once a month, or even quarterly. Ask your email recipient when they want to receive it. This will increase inbox visibility and branding.